Sunday, March 7, 2010

If at first you don't succeed or try, try again..or should you?

According to this week's reading "A Persistence Paradox," created a studied that tested the popularity of uploaded web video from YouTube based on how frequently someone uploads content. The results found that the more persistent you are, the less likely you are to have any success with your uploads becoming popular by an audience. What?

After reading only the first few pages of this study, I will admit that I was very confused. I was under the impression that a person who uploads more and more videos will begin to create an audience because people will be interested in what he or she might upload next. To my surprise, the wording of the study made it appear that this is not true and a person who routinely uploads video content somehow will "annoy" other users.

Reading a bit further, I discovered that the reason behind the study's finding is really that older video uploaders are less likely to create hits on their video than newer ones. A possible solution to this paradox is that amateur video producers and uploaders take less time than say, professional YouTubers, therefore the quality of their work is less than professionals. We then would want to watch something made with more substantial content by professionals than a YouTube video that is made by your average joe.

Even though this study may have supported evidence for these findings, I am still going to have to disagree. The very essence of YouTube is for ANYONE to post their videos and receive feedback. "Citizen Markerters" uses great examples of how amateaur YouTube videos create newsworthy buzz. You don't have to be a Hollywood director to make a video that people will talk about!

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