RIP Press Release

Four years ago, Tom Foremski blogged about how press releases need to move forward to a include a new step..include hyperlinks. On March 30, Foremski yet again about his frustration with PR pros still neglecting this easy step. So in class, we discussed some of the reasons why PR pros are NOT hyperlinking. Perhaps laziness, forgetfulness, or a control factor? Whatever the reason is, PR pros are not moving forward to evolve the press release, but managing to keep the profession stuck in the past..

So I looked at the new template for the press releases we are supposed to be creating and I liked them..ALOT. Now, we are not required to to create a narrative about the event/person/news we are highlighting, but BULLET.. how much easier could that get? Not only that, but we can incorportate pictures, videos, graphics to make a once white sheet of paper, much more appealing to the eye. So tell me this, WHY oh WHY would we want to keep doing the same old stuff?

Here's a copy of the new template that NEEDS to be followed: