For this video, our group decided we would like to highlight the 125th anniversary of our St. Edward's campus. In order to accomplish our goal, we decided it would be helpful for prospective and incoming Freshman students to be aware of our anniversary, since the celebrations will roll over into the fall semester as well. We decided to incorporate the 125th anniversary theme of "Journey of St. Edward's," into creating a "journey of the campus," by giving a tour with a very special guest.
We have heard that our mascot, Topper the Hilltopper, was a huge hit at the previous Homecoming celebrations this past February. Naturally, we decided that this would definitely bring some traffic to our video because, come on, who doesn't love Topper? This would be a great way to build up our school spirit, both for current students and prospective students alike. Plus, Topper would be able to debut in his first feature film!
We hoped to not only use this video assignment for class on our blogs, but also feature it on the 125th anniversary website in order to bring traffic to the website. Speaking with the St. Edward’s Marketing Department early in the semester, I learned that one of the major goals is to link the microsite, Twitter, and Facebook page together to create a much more interactive experience for students to get involved. By bringing Topper in the mix, we wanted to a way for students to feel connected to their university and spread the word about the anniversary celebrations.
Ally Hugg, Sara Roberts, and I take a tour with Topper as our tour guide. He leads us toward many of the campus hotspots like the Holy Cross Plaza marked with our University seal, the captivating Main Building, and the grand Sorin Oak Tree. Topper provides us with fun facts and information that would be useful to prospective students and give them a visual of what it is like to walk around the St. Edward’s campus. Of course, the 125th anniversary is mentioned when the fountain located by the Main Building engraved with the words “St. Edward’s 1885” is passed in our tour. Of course Topper does not want anyone to forget about St. Edward’s birthday!
We hope that “Topper Takes a Tour” will encourage students to become more involved in St. Edward’s 125th anniversary. Whether it be to participate in the celebrations or participate in the 125 service challenge, it is a great way for students, faculty, and the St. Edward’s community to come together to celebrate the anniversary and the completion of the 10 year strategic plan that has transformed the campus.
Topper is also available by appointment for special University events!