SocialBowl Sunday

Whether or not our favorite team made it to play in the legendary Superbowl, we are more than likely to tune into the action for the quest for the ring or tune into to some of the best commercials of the year. As a Dallas Cowboy fan, I am not so much interested with either the Saints or Colts, but I will admit I am excited about the new buzz circling around that advertisers are taking a new approach to their commercials.

Think about it.. You and at least 10 of your close friends piled on the couch around the T.V., passing the chips and dip, and popping a few beers. It's an advertiser's dream to have this many pairs of eyes tuning into the network, so a boring commercial won't make the cut. And with commercial spots soaring well over into the few million dollar range for just 30 seconds, no pennies can be wasted with mediocrity. Advertisers again are now having to think outside of the box (literally) to get audiences interacting with their brand from the T.V. to your computer or cell phone.

Audi is taking a stab with social media advertising with it's new campaign to promote an earth friendly diesel fuel. For better or worse, the people are talking, well tweeting, about the series of videos posted on YouTube known as the "Green Police." Even though this seemingly controversial name may be making quite a stir, there is still no such thing as bad publicity..people are still talking.

Well, one of the biggest companies that will be MIA for the Superbowl is Pepsi. Pepsi is completely opting out this Sunday and taking its new campaign, "Pepsi Refresh," which is leaving competitors like Coca-Cola chuckling about their decision. Coca-Cola will be using BOTH Superbowl ads to promote their Facebook page to support Boys and Girls Clubs of America. Why not take advantage of T.V.'s most popular Sunday and connecting it to technology's latest buzz? Denny's, Doritos, Unilever, and VW seem to agree with the approach as well. Unilever will be connecting with Twitter to engage audiences having them tweet about their Dove ads.

Whatever team you will be rooting for this Sunday, the winning team will be in the limelight for maybe a day or so. I don't know about you, but the next day I'm not talking about the game, I'm talking about the commercials. We will just have to wait and see which social media snap will launch the "Hail Mary" hype and ultimately lead to a W.