This week, our PR for Social Media class discussed the dos and donts of making a podcast. To be honest, I have never subscribed, or even listened to a podcast before, I guess I just never understood what actually they were. After learning about how easy they are to listen and download, I'm wondering why I never knew this before...
Even after being introduced to podcasts, I was kind of wondering how something with limited visual cues could be useful in a PR profession. My brain was painting a picture that podcasts were just like talk shows with a few cute bells and whistles that were spliced in. But that was far from the truth. After listening to a few examples, you do not just have to interview people in podcasts..you can record professionals leading discussions or lectures, and use it as another learning tool in your area of study.
Podcasts are audio mp3 files that use RSS so you can subscribe to this podcasts (meaning every time you plug in and sync your iPod to iTunes, you will automatically receive new podcasts.) Because podcasts use RSS, the PR industry is benefitted because it keeps an audience up-to-date, sometimes even on-the-go. Not only is it effective with constant communication, it adds personality and edge to competition. Even though podcasts are popular, many people (like myself) have not yet experimenting with a podcasts, therefore it would be a great technique to make yourself stand out from competitors. It could also be a great addition to your blog. Instead of only conveying messages through words, it adds variety in a sea of text. Adding a podcast to a blog can provide a medium of communication for the audience to respond as well.
Podcasts are inexpensive and easy to make- I expect to see more and more podcasts emerging within the PR industry.
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