"Citizen Marketers" has coined a great name for all of those ametures out there who are promoting a big name for a company or organization. One of the funniest things I read was how the creation of a simple idea of creating a silly video made a big hit for many cereal brands. One day, two boys uploaded a video on YouTube calling it "Milk and Cereal," that became viral. Many other teens had replicated the idea, but with other cereals besides the original (Apple Cinnamon Cheerios). With a few simple, corny lyrics, the videos all became a hit creating many smiles for many of the cereal brands.
Here is a snippet of the lyrics:
Milk and cereal (milk and cereal)
Milk and cereal (cereal and milk)
Milk and cereal (cereal, cereal)
Milk and cereal (cereal and milk)
Cereal and milk (x12)
I don't want my Wheaties, give ‘em to the needy
Feeelin' kinda greedy, I keep them for myself
I keep them for myself
No Grapenuts..
For Grandma....(Grandma eats a bran muffin)
Mom likes Special K.........
You can't pinch an inch
You can't pinch an inch (x5)
They're magically delicious...
Keep your hands off my Lucky Charms
(pink hearts, yellow moons, blue diamonds (blue diamonds), green clovers)
Milk and cereal (milk and cereal)
Milk and cereal (cereal and milk)
Milk and cereal (milk and cereal)
Milk and cereal (cereal and milk)
Milk and cereal (milk and cereal)
Milk and cereal (cereal and milk)
Milk and cereal (milk and cereal)
Milk and cereal (cereal and milk)
Milk and stereo (stereo, stereo)
Milk and Cereal (cereal and milk) (x5)
Milk and Cheerio-eo-eo-eo)
In the morning at the table (milk and cereal milk and cereal)
Snap, crackle, pop
Snap, crackle, pop (x6)
Cuckoo for Cocoa Puffs
Cuckoo for Cocoa Puffs (x7)
Trix are for kids
Trix are for kids (x10)
In the morning...
At your table....
Milk and Cereal.... (x2)
Cereal And Milk....
Milk and Cereal....
Cereal And Milk...
No Grapenuts..............
Chicken And Noodle Mommy Recipe
8 years ago
That's one of my favorite examples from the book. Same with the Chicken McNuggets guys.
ReplyDeleteThanks for mentioning "Citizen Marketers"!
The book is filled with tons of awesome examples! this one stuck out because it was SO simple (I mean ANYONE can use YouTube) and gain some claim to fame..and not only for themselves. It's also interesting to think about this tactic in comparison to the pricey Superbowl ads. Free marketing/advertising vs. shelling out a few million dollars for 30 seconds? I'll take the free option please.
ReplyDeleteSame here about the free option -- it has to be honest and authentic to work, which typically makes it more likely to spread!
ReplyDelete