After the pitfall with the two employees, Domino's built up customer relations through a Twitter account "dominos." Today, I am scrolling their twitter home page and I can see they are not only promoting their newest promotion "The Pizza Turnaround," but are working to respond to individual customer needs, which goes a step beyond a marketing tool, but sustainable PR relationship. I search at the official Domino's Twitter account and saw that their page was filled with replies to individuals, meaning their goals go far beyond selling a few pies...they care about their customer's satisfaction.
Not only did Domino's improve their customer relations with some social media, but their pizza too! The company's new campaign, "Pizza Turnaround," required Domino's to listen to some of its harshest critics and make a change to their needs. Domino's would browse through their tweets and print out negative feedback in order to address the needs of their customers. WOW. So I guess you could say this is not just Domino's Pizza, its the "People's Pizza." Still, Domino's has not pumped the breaks on its social media. The official "Pizza Turnaround" website includes a feed where tweets can be seen about the new pizza flavor using the hashtag #newpizza.As for me, I'm pretty partial to a local pizza place, Conan's, here in Austin. Although, I'm definitely willing to give Domino's a shot, for social media's sake
Here is the YouTube video of "Pizza Turnaround.
