Who Says Facebook and Twitter are Distractions?

Recently, I was informed in Comm class at school that social media, like Facebook and Twitter can be affecting the way we right..i mean, write. I decided to look into this further because I think it is a valid statement, but is it for better or for worse? I remember a similar dilemma when I was much younger, with the new SpellCheck option for Word. Teachers and parents were frustrated that their student would not be learning an important skill, because a computer program would just automatically fix it instantly.
For a college student, social media is almost as required as a classroom textbook. We are constantly updating our Facebook status, uploading pictures, "Facebook stalking" our friends, tweeting, retweeting- the possibilities are endless. But some people seem to think this is cutting into our schoolwork and consequently making our academic papers less fluid and a series of broken paragraphs, rather than one smooth flowing essay.



At first glance, it appears to be reasonable that we are becoming too distracted with technology. If we are constantly interrupted with distractions, how can our thoughts be constructed coherently and logically into one essay? Well, there have been some conflicting reports with this issue. While some believe these distractions are hurting our writing skills, other believe these social media websites are actually helping us perform better. How? “People are more successful if we force them to move away from a problem or distract them temporarily,” observe the authors of Creativity and the Mind, a landmark text in the psychology and neuroscience of creativity.
Ok, i guess I can relate to this to some extent. It is sometimes difficult to sit at your computer continuously writing a research paper, little breaks do come handy in between. If anything, it makes me set certain goals to finish certain sections of my paper so I can reward myself with chatting and catching up with a few friends on Facebook. However, I can understand the statstic from Nucleus Research that states that an average of all company workers are on Facebook and lose approximately an hour and half of productivity throughout the workday. If you are using Facebook to avoid doing work at your job, I can see why this can be a problem. However, I think using it as an online breakroom for your 15 minutes does little to no harm.

One last thing. Many of the information we receive is relying less and less on news sources and more and more on social media. Many companies rely on getting their information for industry news, product launches, and information about competitors in one fashion or another, on the Internet. Social media, like Twitter, is exploding for providing this kind of information- you just have to follow the right people.

So is social media ruining our school papers and productivity? Yes and no. It all depends on how you use it.

SocialBowl Sunday

Whether or not our favorite team made it to play in the legendary Superbowl, we are more than likely to tune into the action for the quest for the ring or tune into to some of the best commercials of the year. As a Dallas Cowboy fan, I am not so much interested with either the Saints or Colts, but I will admit I am excited about the new buzz circling around that advertisers are taking a new approach to their commercials.

Think about it.. You and at least 10 of your close friends piled on the couch around the T.V., passing the chips and dip, and popping a few beers. It's an advertiser's dream to have this many pairs of eyes tuning into the network, so a boring commercial won't make the cut. And with commercial spots soaring well over into the few million dollar range for just 30 seconds, no pennies can be wasted with mediocrity. Advertisers again are now having to think outside of the box (literally) to get audiences interacting with their brand from the T.V. to your computer or cell phone.

Audi is taking a stab with social media advertising with it's new campaign to promote an earth friendly diesel fuel. For better or worse, the people are talking, well tweeting, about the series of videos posted on YouTube known as the "Green Police." Even though this seemingly controversial name may be making quite a stir, there is still no such thing as bad publicity..people are still talking.

Well, one of the biggest companies that will be MIA for the Superbowl is Pepsi. Pepsi is completely opting out this Sunday and taking its new campaign, "Pepsi Refresh," which is leaving competitors like Coca-Cola chuckling about their decision. Coca-Cola will be using BOTH Superbowl ads to promote their Facebook page to support Boys and Girls Clubs of America. Why not take advantage of T.V.'s most popular Sunday and connecting it to technology's latest buzz? Denny's, Doritos, Unilever, and VW seem to agree with the approach as well. Unilever will be connecting with Twitter to engage audiences having them tweet about their Dove ads.

Whatever team you will be rooting for this Sunday, the winning team will be in the limelight for maybe a day or so. I don't know about you, but the next day I'm not talking about the game, I'm talking about the commercials. We will just have to wait and see which social media snap will launch the "Hail Mary" hype and ultimately lead to a W.